NG LifeMag EMAG Feb 2024 - Flipbook - Page 26
PERKS FOR THE HEALTH CLUBS
• Membership Boom: A琀琀rac琀椀ng remote workers means more sign-ups.
• Smart Use of Quiet Times: Remote workers can pop in when it’s quieter,
le琀�ng the gym make the most of their regular down 琀椀mes.
• Community Vibes: By embracing remote workers, these health clubs
are becoming more than just gyms – they’re community hotspots,
which is fab for their reputa琀椀on.
Success stories
THAT’LL MAKE YOU SMILE
The Wing in NYC: It’s a co-working space for women that packs in a
gym. Talk about killing two birds with one stone!
Gymbox in London: Ever fancied a treadmill with a desk? Gymbox’s
‘Work It’ space is your dream come true.
WeWork and Gyms Holding Hands: WeWork’s ge琀�ng cosy with
local gyms, o昀昀ering sweet deals for a mix of coworking and 昀椀tness.
Life Time Work: According to James O’Riley, president of Life
Time Work which o昀昀ers one of the available gym-coworking
hybrids, the work model is revolu琀椀onary. He said that the idea
to extend their gym into a comfortable gym-coworking hybrid
came a昀琀er they realized that some of their gym members liked
to remote work in the lobby a昀琀er working out.
This mix of health clubs and remote working is reshaping the
modern workforce’s needs. These clubs are not just about
ge琀�ng 昀椀t; they’re becoming lifelines for remote workers
craving a balance between their professional and
personal lives. And it’s not stopping here. Expect more
crea琀椀ve mashups in the 昀椀tness world, tailored for a
crowd that loves a good work-昀氀ex and health combo.
This trend isn’t just a 昀氀ash in the pan; it’s a lifestyle
shi昀琀 that’s jazzing up how we think about work
and wellness. So, here’s to more fun and 昀椀tness in
our workdays!